Safelite Announces New Windshield Recycling Program
Rob Houglum ZIPGlassNetwork.com Monday, April 23, 2012
Safelite Auto Glass voiced, over the weekend, the start of a new wide-scale windscreen recycling programme for the company. Safelite expects the program to save 12-15 million tons of material.
Windscreen recycling is a natural progression in our efforts to be an environmentally viable company, as an element of our company responsibility standards," claims Safelite spokesperson Melina Metzger. "We really began negotiating the terms of our contract with our recycling partner back in September 2010. While we hit some roadblocks at first in implementing the program, we are pleased to be moving forward."
Safelite plans to have an expanding roll-out of the programme beginning on the East Coast.
"Our Braselton Distribution Center was the first to begin the collection process in December 2011," says Metzger. "So far, we've rolled it out to 42 percent of our East Coast marketsbeginning with markets closest to the recycling plant and expanding outward each week."
Safelite will be collecting old windshields and shipping to a recycling plant via existing freight lanes. Additionally, the company is recycling wooden pallets employed in glass distribution and using as mulch. The pallet nails are also being caught and sold as a low-end recycled metal.
In parent company Belron's July 2011 Corporate Responsibility Report a goal was set to cut back the amount of glass it sends to landfills to 0 by 2015. At the time of the report Belron was recycling 58 % of windshields it replaced.
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